Think Different

It was his ability to "think different" -- Mr. Jobs' skill of seeing things others didn't -- that set him apart from many of his peers. He saw the importance of design as a differentiator; he understood the importance of a superlative user experience, from the "unboxing" moment on; he foresaw new ways to shop for technology -- and use technology in the retail experience. Most of all, he seemed to understand the importance of a good story, whether it was unveiling the latest, thinnest iPod or introducing a new computing brand in one of his iconic ads.